For any food brand, digital success isn’t just about a delicious-looking photo – it’s about crafting a strategic and engaging online experience. In today’s digital-centric age, 4.89 billion people use social media worldwide, a number expected to increase to almost 6 billion in 2027. For food brands, this presents a vast array of potential customers. Let’s delve deeper into ten actionable social media strategies, supported by statistics, tailored specifically for food brands.
Prioritise Visual Content
Visuals, especially in the food industry, are pivotal. Statistics show that content with relevant images gets 94% more views than content without relevant images.
Images evoke feelings, desires, and memories. A high-quality, well-lit photo can ignite the sensory memories of a viewer, reminding them of the smell, taste, and texture of food. Ensure the colour palette complements the dish and uses natural lighting when possible.
Engage with User-Generated Content
Customers trust their peers. Sharing images or reviews from real customers not only adds credibility but also strengthens community ties. In fact, a staggering 85% of consumers find user-generated content more influential than brand photos or videos.
If a customer tags your brand in a delightful brunch photo, reshare it on your profile, thanking them for visiting and highlighting their experience.
Master Instagram and Facebook Stories
Over 500 million Instagram users use Instagram Stories every day.
Diversify your stories. Use polls to gather feedback on a new dish or use countdown stickers for a special event or launch.
Offer Exclusive Deals and Discounts
Encourage followers to stay active on your profile by offering deals exclusive to your social media audience.
Use a unique code for tracking purposes. This way, you can measure how many sales or visits resulted from the campaign, fine-tuning future efforts.
Partner with Relevant Food Influencers and Bloggers
Influencers can bridge the gap between your brand and potential customers. Especially in the food niche, an endorsement from a popular figure can significantly boost your visibility. In fact, 49% of consumers depend on influencer recommendations on social media.
Instead of only targeting influencers with massive followings, consider micro-influencers. They often have a more engaged audience, leading to better interaction rates.
Stay Updated with Trends
From viral dishes to new dining experiences, the food industry is ever-evolving. Being in the know can position your brand as a trendsetter.
Consider platforms like TikTok to discover emerging food trends. If a particular food challenge is gaining traction, join the trend and add your brand’s unique twist.
Highlight Behind-the-Scenes Content
Behind-the-scenes content offers transparency. According to a report by Stackla, 86% of customers picked authenticity as a key reason to buy from a brand and in building consumer trust.
Humanise your brand. Sharing the process of dish creation or ingredient sourcing can foster a sense of community and trust.
Respond to Comments and Messages
71% of consumers who’ve had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
Active engagement isn’t just about brand promotion; it’s about relationship-building. A simple acknowledgement can turn a casual follower into a loyal customer.
Set aside specific times daily or weekly to respond to queries or comments. Your responsiveness can significantly influence a potential customer’s decision.
Invest in Paid Advertising
Organic reach may have its limits. To expand your audience, consider sponsored posts or ads tailored to your target demographic.
Use Facebook’s ‘Lookalike Audience’ feature. It identifies users with similar preferences to your existing customers, optimising the chances of your ad resonating with them.
Analyse and Adjust
Every post and campaign provides data. Use insights from Instagram and Facebook’s analytic tools to understand what’s working.
Regularly review which posts get the most engagement, the best times to post, and the demographics of your followers. Adjust your strategy accordingly.
In the realm of food, social media isn’t just about presentation; it’s about connection. By implementing these strategies, food brands can cultivate a loyal following and continuously adapt to the digital landscape. And if you ever feel overwhelmed, remember that professional help is just a call away. Expert agencies can guide your brand through the intricacies of social media, ensuring your dishes not only look good but also reach the right audience.
At Metric Connect, a leading digital marketing agency in Leicestershire, we specialise in bespoke social media marketing strategies for food businesses. Book a FREE, no-obligation consultation call with us today.
Other Social Media Marketing Resources
Would you like a FREE social media audit? Let’s schedule a call: https://calendly.com/metricconnect
7 Best Types of Social Media Content for Food Businesses: https://metricconnect.co.uk/7-best-types-of-social-media-content-for-food-businesses/
How to Take Food Photos for Social Media: https://metricconnect.co.uk/how-to-take-food-photos-for-social-media/