The Ultimate Formula for Viral Cooking Videos on TikTok

Close-Up Shots with Voiceovers

This style offers a focused, close-up view of the food as it cooks, guiding viewers through the process with a clear voiceover. Starting the video by revealing the finished dish can spark interest and encourage viewers to stay for the full recipe.

• What You’ll Need: A phone stand for stable shots and a quality microphone for clear audio.
• Pro Tip: A crisp, high-quality view of the final dish helps to entice viewers from the start.
• Example: See this video for inspiration.

Wider Shots Featuring the Cook with Voiceover

In this style, you present the dish at the start and maintain a slightly wider angle throughout. Adding a voiceover can allow you to explain the recipe at each stage. Viewers can see more of the cooking process and may feel more connected with the person behind the recipe.

• What You’ll Need: A phone stand and a microphone.
• Pro Tip: Incorporate yourself at the beginning for a personal touch while giving viewers a clear, unobstructed view of the dish.
• Example: Watch this example to see how it’s done.

Quick and Snappy Clips with Music

If you prefer a fast-paced, minimal approach, try this format. These videos often show only the essential steps of the cooking process, with background music instead of voiceover. This method is ideal for short, easy-to-follow recipes.

• What You’ll Need: A phone stand for smooth filming.
• Pro Tip: Choose upbeat or trendy music to keep the energy high.
• Example: Check out this quick cooking video for ideas.

Talking Directly to the Camera

Engage viewers by talking directly to the camera, creating a personal, conversational feel. Use hand gestures and lean slightly toward the camera to give the impression of chatting with a friend, making the recipe feel more accessible and fun.

• What You’ll Need: A phone stand and a microphone.
• Pro Tip: Bring energy and excitement to your delivery. It’s all about building a connection.
• Example: View this approach to see the style in action.

Hooks to Grab Your Audience

To maximise engagement, start with a hook that grabs attention in the first few seconds. Here are some tested ideas:

• “You really need to try ___!”
• “This is the best ___ you’ll ever taste!”
• “This ingredient will add flavour to any dish.”
• “If you try one new recipe this week, make it this one.”
• “Stop doing ___; try this instead!”
• “Why is nobody talking about this recipe?”
• “Struggling with ___? Here’s the answer!”
• “This is the ultimate recipe for ___!”

Need help increasing your video views on TikTok? Get in touch with Metric Connect who can help you to see the results you’re looking for.