So you want to grow but you don’t have the budget for ads yet – well, it may be too late for you.
Bummer right? Well, that’s not exactly the case. Growing on Instagram organically is still very much possible. How? It would require you to be ultra-creative and very consistent.
Thankfully, we’ve compiled 7 awesome ways for you to do just that! For this to work, we need you to do everything we’ve listed below:
1. Use Reels
Reels is Instagram’s response to TikTok’s meteoric rise as a social media platform. With Reels, you can record 15 and 30-second videos with music, AR Filters, subtitles, and more. Reels is a relatively new feature which means Instagram’s algorithm will push Reels content into news feeds and discover pages a lot. This gives way for organic growth for early adopters and relatively low competition because a lot of the users are still getting accustomed to it. If you have a good Reel, there’s a higher chance for you to go VIRAL than traditional Instagram content.
2. Optimise your Profile for Search
In a recent announcement, you will now be able to search Instagram using keywords. Previously, when users search something and type keywords, they are only able to see usernames with those words. Now, you’ll be able to see posts containing those keywords in the captions and hashtags. So incorporate relevant keywords in your posts as much as you can.
BONUS TIP: For higher searchability, incorporate keywords in your Bio or even better, your username.
3. Post on IGTV
COVID-19 lockdowns has brought more social media users to Instagram and consumption of IGTV content has risen dramatically. One way you could use this to the fullest is by creating an IGTV Series. IGTV series is a creative way to connect with your community while also casting a wider net to reach new audiences. So think of content that will be great when chopped up into parts to create anticipation and hype for each episode. This will help you attract more viewers, engagement, and ultimately followers.
4. Do more Lives
Did you know that 82% of people would rather watch a live video than see a social media post? Video is the future of Instagram and Instagram Live may be one of the best ways to use video to drive engagement and followers in 2021. Instagram Live is an entirely unedited video stream for your followers to tune in and engage with meaning your audience can submit comments and questions in real-time. The content options are endless for Instagram Lives. You can host weekly shows, games and tournaments, online webinars, tutorials, and so much more. And now, you can even showcase your products to help drive sales.
5. Steal Your Competitors’ Followers
One of the best ways to find and attract a new following is by seeking out your closest competitors’ Instagram accounts and engaging with their audiences. These people have already shown some level of interest in the products you carry simply by following your competitors. So how do you effectively steal your competitors’ followers? By engaging with them. There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeat engagement you’ll get out of it. Start out in your competitors’ comment section. Strike up a conversation with people who commented because those are the ones that are engaged and really interested. Be sure to add some personality and be genuine with your interactions. Don’t just do it for the sake of doing it.
6. Work with Other Creators
Don’t be afraid to reach out to other creators or brands to see if there’s a way that you can work together on Instagram. The right kind of collaboration could help everyone involved get more Instagram followers. One of the best ways to get started with this is by guest posting. Think outside the box! Ask another creator in your niche if you can “take over their account” for the day as a guest contributor. Instagram Story takeovers are a blast and can dramatically grow your following fast. Or start an Instagram challenge with daily prompts. Ultimately, think of fun, creative ways to collaborate with other users.
7. Pay attention to your hashtags
Start by finding hashtags that would appeal to your target audience. Using hashtags makes your content discoverable via search or filtering when people tap on the same hashtag from another post. People can even follow their favorite hashtags so that top content with that hashtag will show up in their Instagram timeline. Another way you could use Hashtags to your advantage is by creating branded Instagram hashtags. These branded hashtags are a great way to help spread the word about your business, find user-generated content (UGC) a community, and attract new followers.
Ultimately, what it comes down to is your ability to stand out through your content. There are millions and millions of content out there, and these tips are just practices that will help you get yourself out there. Content is still king and if you put in the extra effort on your content plus you apply these tips, you may very well be on your way to Instagram domination.
We hope this helps and would really appreciate it if you can share this blog with anyone that needs help with it.
Don’t forget to head over to our website for more tips like this, click here.