How to get more views on Instagram Reels

31st January 2022

How to get more views on Instagram Reels


You may have come across this blog as you are aware that Instagram Reels is the main and most important method to grow your Instagram profile, and you are wondering how you can get more views on Instagram Reels. Instagram introduced Reels in August 2020 due to the massive impact that TikTok has created of swiping up to watch tips, facts, and fun things you like. 

When new things are being introduced on a social media platform, they tend to give a good growth rate for your profile if you use it first, as this exposure is precisely what the audience is looking for. So starting early with new trends is excellent for organic growth. It’s been 18 months since Reels was launched (blog published Feb 2022). However, there is still room for massive growth. People’s ways have changed, and video format is a much better way to absorb information. 

Now… you may be thinking where do I start? Here’s a list of the best tips and tricks to get more views on Reels and massively grow your Instagram account.


1. Is your content going to help someone?


Sometimes, it’s as easy as that. Think of ways people would like to view what you have to offer. Is it worth sharing and adding to the viewer’s story?

Content is always king, and producing sharable videos is a significant factor in increasing the views. Make a content plan about your product or service and how it can help someone. Users will then view your Instagram Reels more.

2. Consistency 


Good content will inevitably bring the crowd to you and get you more followers. When an audience stumbles upon your profile and sees the content they want to consume on your profile, they will follow you and scroll through your posts. If you’re not consistent, then they don’t see the need to follow your page. 

Decide today and think of how many Instagram Reels you wish to produce each day or week—the more frequent you post, the better and more views you’ll accumulate.

3. The Hook


The 3-second rule. Make sure the first 3 seconds catch the viewer’s attention to avoid them scrolling up and not watching the whole Reel. A human face, product, or an offer can help catch the attention. 

4. Creative Edits and Transitions


You will have an option on music, video lengths, speed, and layouts. Start getting used to these; each small segment you record will be saved, and these options can be introduced on each recording. Trending transitions are shown on your explore feed, and once you consume some Reel content, you start to see what’s trending. You can then jump on the trend, so your Instagram Reels will have a massive bump in views in no time.

5. Thumbnails


Create a unique/branded thumbnail so it relates to your brand or business and has the title of what the Reel is about. When a menu of Reels is shown, the viewer can decide on consuming the last reels you have uploaded. Note that the title should be in the middle, so it’s not being blocked by the icons shown on your smartphone. 

Atish Parmar Instagram
Atish Parmars Instagram menu

6. Trending Sounds and Hashtags


Start saving the music you like and use them on your next Reel. Apps such as TrendTok are great for seeing upcoming music or hashtags. Another way of getting the right trends is to copy what’s happening on TikTok. Using the likes of Creative Center will allow you to search topics and know the trending music hashtags. 

7. The weird and funny stuff

Very Good Very Nice
A picture of the Very Good Very Nice man



You may think that everyone has gone crazy and they are doing the weird/funny videos (that you actually like too). Jumping on these viral videos is good, but tweaking it to suit your business is even better, and you have thought outside the box. This helps growth massively as a new audience that wouldn’t typically search for your profile/brand has eyes on your Instagram page. 

8. Share


Share your new Reel to your stories to inform your current followers. A link can be copied and added to your email marketing campaign to get your email list onto Instagram. 



It can be tricky to get traction on your Instagram Reelsespecially if you have a large following already. That’s why it’s essential to understand the social aspect of Reels and how they work best. By knowing how people utilise this feature and how to draw attention to your content, you’ll be able to market your videos effectively, get more views, and grow your Instagram account.

Useful links to get more views on Instagram Reels:

Would you like us to review your Instagram Reels methods? Let’s schedule a call and help you:

Quick tip on how to search for trending sounds & hashtags: