How to Repurpose Content for Maximum Visibility and Reach

21st September 2022

Most people understand that creating new content can be time-consuming and expensive. What you may not realise, however, is that repurposing old content can be an extremely effective way to get more mileage out of their existing material. This ensures that your content is seen by as many people as possible.

Rather than starting from scratch every time you want to create new content, you can simply use existing content as a foundation and build from there. This can be a great way to keep your creative juices flowing while still being able to produce high-quality, original content on a regular basis.



Benefits of Repurposing Content


  • Save Time

You only have so much time in the day, so why spend it creating something new? Repurpose that content into something new instead! You’ll save yourself time and energy that you can put toward other projects.

  • Save Money

This one goes hand-in-hand with saving time — if you’re creating new content from old, you’re not paying for new content creation services like photography or video production!

  • Reach More People

When you repurpose content, you’re giving yourself the opportunity to reach more people than ever before! When someone finds one piece of your work interesting, they’ll likely go looking for more. This means more leads and sales opportunities for your business!



How to Repurpose Content


  1. Create evergreen content

Evergreen content is a term used to describe content that has the potential to last for a long time. It is not time-sensitive and can be reused multiple times. This is the type of content that you need in your marketing strategy if you want to build an audience that stays with you for years.

It’s vital that you create evergreen content because even as technology changes, people need information on topics that don’t change much. Some examples of evergreen topics include how-to guides, top tips lists, advice columns, etc.


2. Use different mediums

Don’t just stick to writing blog posts – branch out! You can repurpose your content into different mediums such as infographics, videos, podcasts, etc. This will help you reach a wider audience as people consume content in different ways.

This can be done in a number of ways, including:

  • Transcribing –  You can transcribe your videos and blogs into text files or transcripts. This is a great way to make them searchable on Google and other search engines, and it’s also helpful for people who prefer reading over watching videos.
  • Turn content into an ebook – With the popularity of ebooks on the rise, turning your blog posts into ebooks makes sense if they contain valuable information that people want in a format that they can read offline.
  • Creating a webinar or teleseminar –  If your blog post is about how to do something specific, you could create a webinar or teleseminar where people could listen live as you teach them how to do that thing.
  • Turning content into an infographic or presentation slide deck –  Infographics are great at illustrating large amounts of data in an easy-to-digest format and presentation slide decks are perfect for teaching people about a topic in an engaging way with visuals.


3. Keep your audience in mind

When you’re repurposing your content, it’s important to keep your target audience in mind. Not all types of content will appeal to everyone, so it’s important to create content that your target audience will actually want to consume.

For example, if you’re targeting a younger audience, you might want to create more visuals (like infographics and videos). If you’re targeting a more mature audience, you might want to focus on creating longer-form content (like blog posts and ebooks).

By keeping your target audience in mind, you can create content that’s more likely to be shared and generate traffic back to your website.


4. Utilise tools

When you’re repurposing content, it’s important to have the right tools at your disposal. Otherwise, you’ll likely end up wasting a lot of time and effort with little to show for it.

There are a few different types of tools that can be helpful when repurposing content. First, there are those that help with the actual process of repurposing itself. These can include things like content curation tools, which make it easy to find and organise relevant content from around the web.

Then there are tools that help with distilling down your content into its most essential form. This might involve using something like an online summariser to quickly create an executive summary or highlights reel from a longer piece of content.

Finally, there are tools that can help you with the dissemination and promotion of your repurposed content. Social media scheduling tools, for instance, can make it easy to ensure that your content is reaching the right people at the right time.

Choosing the right mix of tools will depend on your particular needs and goals. But no matter what, having a few good ones in your toolkit can make all the difference when it comes to repurposing content effectively.


5. Promote your content

There are many different ways to share your content online. If you only share your content in one place, you’re missing out on a lot of potential traffic.

Try sharing your content on social media, in forums, and in other places where your target audience is active. You can also submit your content to directories and aggregators. The more places you share your content, the more likely it is to be seen by people.




When it comes to content marketing, repurposing your content is an excellent way to get more bang for your buck. By repurposing your content, you can share your expertise in more ways and reach a wider audience. Also, you’ll build trust and authority, generate leads, and get a higher ROI on your content marketing efforts. So if you’re not already repurposing your content, now is the time to start.


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