How To Save Money on Facebook Ads
So you want to reach a wider audience and save money on Facebook Ads? Let us be the first to
give you a high five. You’ve made an excellent business decision; if done correctly, it can
generate phenomenal numbers for your business. Best practices come and go, new features are
constantly being added, and it’s easier than ever to make a simple mistake that could cause your
ad campaigns to fall short of your goals and ultimately lose your hard-earned money. In this
article, we’ll uncover the common mistakes we see advertisers make on Facebook and how to get
the most out of them:
1. Bland Ad Creatives
Everything starts with your creatives. The number one goal for you is to stop people from
scrolling. You can’t do that with boring creatives. Also, they will go stale if you don’t rotate your creatives.
Have you ever been on Facebook and felt you were repeatedly seeing the same ads? We have all done
so. If it’s not enjoyable for you, why would you subject your audience to it? Not only can ad fatigue result
in a decline in performance for those assets, but you’re also creating negative mental associations
with your brand in the minds of potential customers.
2. Optimising For The Wrong Objective
Your ad objectives should be aligned with your business goals. Choosing the wrong objective
can derail your ads from the very beginning. Knowing your objectives before the start of the
campaign would help you measure accurately if you are getting the desired results. And if things
aren’t working as planned, you can decide to pause or change the parameters for your
campaign instead of just wasting funds.
3. Over-Segmenting Your Audience
Having too tight of a hold on your audiences can be a detriment on Facebook. Just like objective
optimization, we need to ensure we have enough data for Facebook to go on and see success.
If you’re segmenting your audiences too far and putting them into different ad sets, you’ll likely
never get out of Facebook’s learning phase. Undoubtedly, Facebook’s Ad platform is one of the most, if not the
most sophisticated, in the market. Let it do some of the work. Trust us, it will get you better
results and way more results from your budget.
4. Poor Value Proposition
When it comes to marketing, your value proposition is critical. Ignoring it can have a detrimental
effect on your campaign. Your value proposition is what will persuade people to do business
with you or to use your product over a competitor’s. It demonstrates clearly from the start what
benefits you can offer them. However, many businesses do not bother making their value
proposition visible in their Facebook Ad campaigns or do not even know what it is. If you’re in the
latter category, Uber is an excellent example of a value proposition. You can use this template
to create your own or improve an existing one.
In conclusion, Facebook Ads can be your business’s best tool to bring in more customers or can
be the worst money pitfall. So, learn every day, and don’t be afraid to ask for help if needed. That is
to say, it’s better to pay a professional to do the job as it brings in results for your business than doing
it on your own and sinking your budget with little to no results.
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