How to scale your Facebook Ads

14th June 2020

Here are the four best ways to scale your Facebook ads by Metric Connect.

  • Increase the geographic area of your audience targeting.

Once your Facebook pixel has collected enough data about what your ideal customer looks like in one country, you can apply these lessons to target markets in other countries.

  • Increase the size of a Facebook lookalike audience.

A Facebook lookalike audience will likely be filled with prospects similar to your best existing customers. When you build a lookalike, you choose a source audience. A custom audience is then created using data from your Facebook pixel. If you want to scale a lookalike audience by increasing the audience size percentage, it's worth starting with a small audience and seeing how receptive they are to your ads.

  • Change your Facebook ad creative and segment your audience.

How your audience reacts to your Facebook ads will depend on where people are in their customer journey. Thus, it's important to carefully consider your objectives for each campaign. For instance, if you want to inform cold prospects about a listing, you can run a video ad. After you run, an ad campaign ad gets insight into the behaviors of your customers and prospects and segments your warm audience. To illustrate for a video ad, you segment by how much people watched – 25%, 50%, 75%, and 100% of your video.

  • Increase your budget.

Increasing your ad spend every 3-5 days is advisable early on, particularly if you are beginning to see good returns from a set of ads. This type of scaling is known as vertical scaling. A sustainable way to see if your ad is giving you the desired results is to keep an eye on your return on ad spend (ROAS). If you spend £50 per day on your ads and those ads lead to £300 in sales per day, you have a ROAS of 6.0, so you know your ads are working.



Let us know what you think of our tips on Facebook Ads. Contact Leicester's leading digital marketing agency.



Useful links to scale your Facebook Ads:

What is a Facebook Pixel & why you need one

How To Save Money on Facebook Ads

Social Media Marketing Tips