In this episode, our guest is Chetan Devabhai. He is the owner of Sneaker Fresh UK, a new startup business. Having left the IT or Corporate world with a wealth of experience and fond memories, he has now taken an alternate career path. Following on from a long-standing personal desire, he took the decision in May 2020 to run his own enterprise within the footwear industry.
How do you create a successful business and brand?
It’s not about knowing everything about the industry, it’s about knowing how to navigate around it. The more you know about your industry, the better you will be able to navigate around it.
You can’t just start out with a business idea, build the brand and expect people to buy into it. You have to be able to back up your product or service with your knowledge of the industry. If you’re an expert in that field then people will trust what you say because they know you understand their needs and concerns.
We dive into talking about lifestyle changes and how they are the driving force to succeed in starting a new business during the lockdown. If you are thinking of getting into business and are interested in self-branding, then have a listen to this episode.
Please follow Chetan Devabhai on his socials below.
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