Facebook Pixel is a powerful tool that you can use to track and optimize your Facebook ads. It’s also a powerful tool for businesses that want to use Facebook for marketing.
The pixel allows you to track conversions, so you can see which of your ads are working best. You can also use it to retarget people who have seen your ads but haven’t made a purchase yet.
The most basic use of the Facebook Pixel is as a conversion tracker. If someone completes an action on your website after clicking on one of your Facebook Ads, the pixel will be triggered and Facebook will register that action.
You can also set up conversion funnels with the pixel. This allows you to track multiple steps in an order or signup process. For example, someone clicks on an ad and signs up for an email newsletter. However, they don’t buy anything right away, they’ll be tracked as a lead by the pixel until they convert into a paying customer or unsubscribe from your list.
To know more about Facebook Pixel, how to create one and what methods we use to get our paid ads to work, make sure to listen to our Podcast above.
View our other Podcasts here.