How To Dominate Video Marketing in 2021 with Short Form Videos
Video marketing in 2021 has changed drastically. With the explosion of TikTok and the emergence of Reels and YouTube Shorts, users are now more driven to consume short-form video content. We are seeing less highly-produced videos as brands are leaning into the short-form, homemade, authentic type of videos. One key catalyst for the boom of this type of content is the pandemic. With so many of us working from home, a lot of brands were challenged to adapt and still be creative. The highly captivating nature of fast-paced videos with just the right duration to hold the attention of people is the best feature that’s come to social media in a while.
The most important thing to understand about short-form video is that it’s unique as a marketing tool, being able to accomplish objectives more efficiently and effectively than any other format. Your brand can not afford to not have a short-form video strategy. So what platforms support short-form videos and how long can the videos be?
- TikTok: Up to 3 minutes
- Reels: Up to 60 Seconds
- YouTube Shorts: 60 Seconds
- Snapchat Spotlight: Up to 60 Seconds
Now that we’ve established the importance and benefits of short-form videos, how do you make them – and how do you make videos that work? Here are some that you can make TODAY:
Consumers love user-generated content (UGC). In fact, it has a greater impact on their purchasing decisions than content created by brands or influencers. Brands can create emotional films without wasting a lot of resources. Another advantage? It’s cost-effective. You can literally ask for a video from someone who purchased from you, slap on some music, a bit of text overlay and VOILA you’re done!
Consumers want brands that are authentic and transparent. You only have a few seconds to connect with your audience when using short-form video. So, how do you go about doing that? Although there is no specific science behind it, customers are more likely to engage with brands that display the people behind the brand. 70% of consumers indicated they felt more connected to firms whose CEO is active on social media sites, according to a Sprout Social survey. As a result, brands should take a step back in 2021 and engage with their fans on a more personal basis.
Explainer and Educational Videos
In 2021, brands will most likely focus their short-form films on educational content. Consider how-tos, do-it-yourself projects, and explainer videos. Educational videos are excellent added-value material since they assist viewers in their daily activities. Brands that prioritize education in their marketing approach can increase lead generation and brand loyalty. Similarly, explainer videos are aimed at consumers who are in the decision-making stage of the buyer’s journey and, when done well, can convert decision-makers into customers. It’s a win-win situation for you and your target customers.
Now that we’ve equipped you with the basic knowledge on how to utilise short-form video content, go all-in and use it to drive eyeballs and revenue to your brand!
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