The Do’s and Don’ts for a Successful Social Media Marketing Campaign

14th October 2022

Social media platforms can be extremely powerful mediums to help promote your business. When used correctly, social media can help increase brand awareness, drive traffic to your website, and generate leads. However, it’s important to remember that there are right and wrong ways to go about social media marketing. Here are the do’s and don’ts for a successful social media marketing campaign to avoid making common mistakes and set your business up for success:


Do Plan Ahead, Don’t Overlook The Power of Research


One of the most important things you can do when embarking on a social media marketing campaign is to plan ahead. You need to know what goals you’re trying to accomplish, who your target audience is, their needs and how you can reach them through social media. Once you have a good understanding of your goals and target audience, you can create content that is tailored to their needs and interests. 

Another essential thing to keep in mind when launching a social media marketing campaign is your competition. Research your competition and see what they are doing well and where they could improve. This will give you a good idea of what works and doesn’t work in your industry. Additionally, it will help you avoid making the same mistakes that other businesses have made. With a plan, it will not be difficult to measure the success of your campaign and make necessary adjustments along the way.


Do Post Value Content, Don’t Over Promote


While it’s important to use social media to promote your products or services, you don’t want to turn off your followers by posting only sales pitches. Ask yourself before hitting “publish”: what am I trying to achieve with this post? Is there a call to action? Is this post relevant to my target audience? 

For every promotional post, try to balance it with content that provides value—such as behind-the-scenes photos, company news, educational content or interesting articles related to your industry—to keep things interesting. Strike the right balance, and you’ll find that your followers will be more receptive to your promotions in the long run. 


Do Listen and Engage With Your Followers, Don’t Ignore Negative Feedback


One of the best things about social media marketing is that it gives you the opportunity to listen to your audience directly. Take advantage of this by paying attention to what people say about your brand online. You can use social listening tools to track mentions of your brand or specific keywords across different social media platforms. This will give you valuable insights into what people like and don’t like about your products or services—insights you can use to improve your offering!

Also, it’s not enough to listen to your audience and simply post regularly—you also need to ensure that you’re engaging with your followers regularly. Like and comment on their posts, answer their questions and join in on any conversations they might be having. The more engaged you are with your followers, the more likely they will stick around and continue following you. Additionally, engagement is one of the things that social media algorithms consider when determining what content to show users, so staying active can help you reach a wider audience.

Furthermore, no matter how well you plan and execute your social media marketing campaign, there will always be negative feedback from customers or even from people who have never even used your product or service. It’s important not to ignore this feedback and not to take it too personally. Respond calmly and professionally to any negative feedback, and try to use it as an opportunity to improve your business.


Do Humanise Your Brand, Don’t Over Automate


In a world that is becoming more digital, it’s easy to forget the importance of having a human touch. When you’re posting on social media, it’s important to remember that you’re talking to real people. Your potential and current customers are not just faceless entities—they’re actual human beings with thoughts, feelings, and emotions. So, when posting, 

While automation can help keep your social media accounts active when you’re busy, too much automation can actually hurt your engagement levels! If all of your posts and messages sound robotic or like they were written by a machine, people will quickly lose interest in following you. So make sure to automate sparingly and always leave room for organic engagement.   


Do Try Different Strategies Until You Find The Best, Don’t Settle Immediately


There is no one-size-fits-all approach to social media strategies! It’s important to remember that social media is a long game. It takes time to build up an audience, so don’t get discouraged if things don’t go according to plan the first time. Do some research into what has worked best for other businesses similar to yours and try implementing those strategies into your own plan. Evaluate the results of your campaign, make any necessary adjustments, and then move on to the next phase.




Overall, there are many do’s and don’ts when it comes down to social media marketing for businesses; however, as long as you follow the do’s and don’ts listed above, you will be well on your way towards running a successful social media marketing campaign that will help grow your business. Remember that social media marketing takes time, effort, and planning—but if done correctly, it can be an incredibly effective tool for expanding your reach and connecting with new and existing customers.


Other Social Media Marketing Resources


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How to Build a Better B2B Social Media Marketing Strategy:

Social Media Engagement: Why it Matters and How to Do it Well: