The Latest Marketing Trends on Meta

04th August 2023

Meta recently introduced two new video series that aim to offer helpful tips and guidance on how to optimise ad campaigns. The series feature insights from a variety of experts, both internal and external, providing valuable information based on their experiences. The goal of these video series is to assist businesses in maximising the effectiveness of their ad campaigns on Meta’s platform.

The first video series launched by Meta is closely tied to the recent ShopTalk 23 conference, which took place from the 27th to the 30th of March 2022.

ShopTalk is an industry event for retailers and marketing experts, focused on exploring the latest trends and technologies in commerce, including e-commerce, omnichannel retail, and consumer behavior.

Meta’s first video series is expected to provide insights and practical advice based on the key takeaways from the conference, which may include tips on optimising advertising strategies, leveraging social media platforms, and using emerging technologies to enhance the customer experience.


Performance Talks: Ad Trends and Innovations


meta advice


Meta participated in the event and held discussions with marketing professionals from various companies. This has resulted in the development of a new video series called “Performance Talks,” which concentrates on the most recent advancements and trends in digital marketing and ad purchasing.

As a social media marketing agency in Leicestershire, we see the series to be beneficial for businesses as it provides insights and guidance from a range of experts in the industry on how to maximise their ad campaigns.

By learning about the latest trends and innovations in ad buying and digital marketing, businesses can improve their marketing strategies and potentially see better results in terms of engagement and conversions.

According to Meta:

“In this series, we will hear from innovative businesses about their marketing priorities, the industry trends making an impact and the Meta tools they use to grow.”

The video series features discussions with professionals from various industries, such as Ben Yahalom from True Classic, Jaclyn Fu from Pepper, and Carly Carson from PMG, offering a diverse range of perspectives and expertise. The interviews provide an extensive understanding of different experiences in various fields.


Key Focus: Artificial Intelligence


One of the main themes of the video series is the utilisation of AI in ad targeting, which is also a significant focus of the ShopTalk event. It is noteworthy to observe how these companies envision the development of ad targeting in this regard.

Jason Hall of Forbes wrote:

“In the world of digital marketing, AI can streamline and optimise marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program might be able to generate a report using nothing but data. However, to truly connect with your customers, you’ll still need the human touch.”

By sharing insights on AI marketing, Meta can educate businesses on the latest innovations in advertising and help them stay ahead of the competition.


The “Ask an Expert” Video Series


meta marketing trends ask an expert series


Meta has released a new video series titled “Ask an Expert” to offer extra support in boosting Facebook and IG advertisements. This new video series is aimed to provide further insights into the best practices for making the most out of advertising campaigns on the mentioned social media platforms.

The series gives answers to questions like these:

  • How do I create videos with a small team?
  • How much money should I spend on ads?
  • How can I improve the performance of my advertisements?
  • How can I gain more Facebook and Instagram followers?

Social Media Today stated:

“Most of the advice is fairly broad, and of course, there’s a specific focus on Meta’s ad tools, but it could provide you with some additional guidance on how to maximise your campaigns across Facebook and Instagram.”

As a digital marketing agency in Leicestershire, we advise businesses to consider watching the series, which can be helpful for those who are looking to improve their advertising strategies. The insights shared in the video series can provide businesses with a competitive edge in the ever-evolving digital marketing landscape.


Key Takeaways


Meta has introduced two new video series, “Performance Talks” and “Ask an Expert,” aimed at providing tips and guidance to optimise ad campaigns on their platform.

The “Performance Talks” series features discussions with marketing experts from various industries and provides insights and practical advice on the latest trends and innovations in digital marketing and ad buying.

The series also highlights the importance of artificial intelligence (AI) in ad targeting, a vital theme of the recent ShopTalk 23 conference.

The “Ask an Expert” series offers additional support to businesses looking to boost their Facebook and Instagram advertisements, providing insights into best practices for ad campaigns and answering common questions related to social media advertising.

Businesses should watch the series, which can be beneficial if they are trying to achieve better their advertising strategy.


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