In recent years, Instagram has emerged as one of the most powerful social media platforms for businesses. With over 2 billion active users, the photo and video-sharing app offers a vast and engaged audience for businesses to reach. One way to tap into this potential is by working with Instagram influencers. Influencers are users with a large influence who can help promote your brand or product to their followers. When done correctly, partnering with an influencer can be an effective way to reach new customers and grow your business.
Instagram influencers come in all shapes and sizes, with some Instagram stars having millions of followers while others have just a few hundred or fewer. However, it is not simply the number of followers that makes someone an Instagram influencer. The influence and reach of Instagram accounts can vary greatly depending on their niche and the quality of their content. Instagram influencers who focus on lifestyle and fashion may have fewer followers than their celebrity counterparts. Still, their influence within those respective niches can often be greater due to their expertise. Furthermore, Instagram influencers can also provide more direct access to brands, audiences and networks than celebrities, who are usually managed by teams of people. Therefore, when looking for top Instagram influencers, it is important to consider both the quantity and quality of their followers, along with their influence within their niche.
It is impossible to definitively say who are the top 25 Instagram influencers as influence is subjective and ever-changing. However, Instagram users can work with different influencer marketing agencies or services to help them find an Instagram influencer that meets their needs. Therefore, while it may be difficult to determine who the top Instagram Influencers are, industry experts can help you identify an Instagram star with the right mix of followers and expertise for your particular campaign or brand.
The top 25 Instagram influencers
Influencer Marketing Hub has compiled a list of the top 25 Instagram influencers based on who are crushing it on Instagram, such as people who have established themselves through social media and run their own Instagram accounts. Some of them have made their name on other social media platforms, often known for their YouTube or TikTok videos or Twitch streams.
- Addison Rae – @addisonraee
Addison Rae first rose to fame for posting dance videos on TikTok but now has an extensive following across multiple platforms, including Instagram, where she shifted towards posting beauty-focused content. With her TikTok sensation, she signed on to a talent agency and became a social media influencer and cofounded a cosmetics line, Item Beauty.
- Khaby Lame – @khaby00
Genre: Computers & Gadgets
Khabane “Khaby” Lame has become a social media sensation with his humourous take on ‘life hack’ videos. His signature style of mocking overly complicated life hacks has earned him millions of views and followers. His comedic talent and unique approach have gained him an international audience and endeared him to viewers across the globe, making him the most followed Italian on both TikTok and Instagram.
- PewDiePie – @pewdiepie
Genre: Computers & Gadgets
Felix Arvid Ulf Kjellberg “PewDiePie” has been credited with creating an entirely new form of digital entertainment, combining elements of video gaming and comedy that have made it hugely popular amongst young adults. Not only has PewDiePie earned millions of subscribers to his YouTube channel, but he has also become a well-known celebrity in the media industry.
- James Charles – @jamescharles
James Charles’ influence is felt in many more ways than just makeup tutorials on his YouTube channel. In 2016, James Charles was featured in a CoverGirl advertisement campaign that made him the first male beauty influencer to represent the brand. This accomplishment solidified his success and marked him as one of the most important figures in the beauty industry.
- Luis Arturo Villar Sudek (Luisito El Pillo) – @luisitocomunica
Genres: Humour & Fun & Happiness, Clothing & Outfits
Luis Arturo Villar Sudek, better known as Luisito Comunica, has gained a huge following on social media with his hilarious videos, sketches and adventures worldwide. His Instagram channel is full of fun activities he did while travelling, as well as the interesting people he met during his trips.
- Raul Alvarez Genes (AuronPlay) – @auronplay
Genres: Lifestyle, Computers & Gadgets
AuronPlay’s entertainment success isn’t just limited to YouTube, however. He has also become a well-known Twitch streamer, playing popular games like Minecraft and GTA V. His streams are consistently filled with viewers due to his entertaining gameplay as well as his witty and humourous commentary
- Kimberley Loaiza – @kimberly.loaiza
Genres: Clothing & Outfits, Lifestyle
Kimberly Loaiza has made a name for herself on the internet, quickly becoming one of the most popular Mexican singers and social media personalities. Her YouTube channel, which she started in 2016, has amassed over 38 million subscribers. She quickly gained traction due to her “Roast Yourself Challenge” video, which garnered over 124 million views. She then shifted her career to music.
- Logan Paul – @loganpaul
Genre: Fitness & Gym
Logan Paul was an instant hit when he started using Vine in 2013, with his videos garnering millions of views. His boasts, pranks, and stunts made him one of the most followed personalities on the platform. He has since gone on to become a popular vlogger, actor and director.
- Emma Chamberlain – @emmachamberlain
Genres: Lifestyle, Shows
Emma Chamberlain’s first YouTube video was uploaded in 2017. She quickly gained fame and notoriety for her unique fashion sense, humourous personality and creative content. Since then, her channel has grown exponentially to millions of subscribers.
- Zach King – @zachking
Genres: Shows, Humour & Fun & Happiness
Zachary King has made a name for himself with his incredible “magic vines,” which have earned him millions of followers on social media platforms. His videos are not only entertaining but also educational, and he has been praised for teaching people about digital editing and the magic of illusions.
- Carlinhos Maia – @carlinhosmaiaof
Carlinhos Maia is a major celebrity in Brazil, known for his witty sense of humour and comedic performances. He first gained popularity by producing humourous videos online and has since taken his act to the stage in theatres around Brazil. His influence was solidified even further during the COVID-19 pandemic when he hosted an extravagant celebration for hitting 20 million followers on his social media platforms.
- Bretman Rock – @bretmanrock
Genres: Art/Artists, Beauty
Bretman Rock quickly became one of the most popular influencers on social media after his contouring video went viral in 2015. His unique and humourous take on makeup tutorials inspired millions, leading him to become a successful online personality and beauty influencer.
- Ajey Nagar – @carryminati
Genres: Computers & Gadgets, Machinery & Technologies
Ajey Nagar, popularly known as CarryMinati, is a hugely popular Indian YouTube sensation. He is renowned for his videos which feature comedic skits, reactions to various online topics, and of course, his infamous roasting videos. His channel has gained immense popularity throughout the years and currently boasts over 37 million subscribers.
- Bella Poarch – @bellapoarch
Bella Poarch became an internet sensation after her videos went viral on TikTok. She has since gained massive popularity, with over 92 million followers on the platform. Following her rise to fame, Bella also launched a YouTube channel, Instagram page, and Twitter page. She released her debut single, “Build a Bitch”, in 2021.
- Dominik Elizabeth Reséndez Robledo (Domelipa) – @domelipa
Dominik Elizabeth Reséndez Robledo “Domelipa” quickly became a fan favourite on TikTok with her lip-sync and choreographed videos. She has since branched out to other social media platforms, such as Instagram and YouTube, to share her content with even more people, with Instagram focusing on her modelling.
- Loren Gray – @loren
Genres: Fashion, Modeling
Loren Gray has certainly made a name and career for herself since starting out on Musical.ly in 2015. She gained lots of attention with her lip-syncing videos on the app, before quickly moving to TikTok where she gained even more traction. In addition to her success on TikTok, Loren also has a beauty YouTube channel where she posts makeup tutorials and reviews and vlogs about her day-to-day life. She then signed as a singer in 2018.
- Jake Paul – @jakepaul
Genre: Internet Personality
Jake Paul rose to fame in 2013 after creating viral videos for the Vine platform. His popularity enabled him to transition his career onto YouTube, where he posted daily vlogs. He even made appearances on the Disney Channel and gained even greater recognition when he was cast as Dirk Mann on Bizaardvark for two series.
- Daquan – @daquan
Genre: Humour & Fun & Happiness
Daquan is an incredibly popular account on Instagram and continues to draw attention from users worldwide. It has become a go-to source for hilarious memes, funny content, and entertainment. The account’s success is further evidenced by its remarkable 16.5 million followers, who keep returning for more of their daily dose of laughter.
- Lucas Rangel – @lucasranngel
Lucas Rangel’s Vine videos made him an overnight sensation, and his loyal fanbase followed him to YouTube with his prank-based content, where he now boasts 10.5 million subscribers. He is also active on Instagram and enjoys a large following there as well.
- Chiara Ferragni – @chiaraferragni
Genre: Beauty, fashion
Since the launch of her blog, The Blonde Salad, in 2019, Chiara Ferragni has climbed to success. Her influence has grown over the years, garnering an impressive following of almost 14 million followers on Instagram and a 30 million Euro turnover. This firmly establishes her as the world’s most influential fashion blogger.
- Camilla de Lucas – @camilladelucas
Camilla de Lucas has become a familiar face to many, and her YouTube vlogs have helped to build an ever-increasing fanbase. With over 2.6M subscribers on YouTube, Camilla’s videos offer viewers a candid glimpse into her life – from beauty tutorials and reviews to her travels worldwide and behind-the-scenes glimpses of her various projects. She also gained a large following on her Instagram, TikTok, and Twitter.
- Mathilde Tantot – @mathildtantot
Genres: Lifestyle, Modeling
Mathilde Tanton has become a sensation through her fashion and lifestyle content on Instagram and YouTube. She then released her own line of swimwear called Khassani Swimwear.
- Lexi Revera – @lexibrookerivera
Genres: Shows, Humour & Fun & Happiness
Lexi Rivera has consistently demonstrated her strong and unique vision when creating content, which has gained her a highly engaged following. In addition to her YouTube channel, where she posts vlogs, challenges, and pranks, Rivera is active on Instagram, TikTok, and Twitter and accumulated millions of followers.
- Lea Elui Ginet – @leaelui
Genres: Modeling, Lifestyle
Lea Elui Ginet is a social media personality known for her dancing videos on TikTok and fashion posts on Instagram. She has been able to leverage her content and attract a large following across both platforms.
- Shane Dawson – @shanedawson
Genres: Shows, Beauty, Humour & Fun & Happiness, Art/Artists
Shane Dawson started his YouTube career in 2008. He quickly gained worldwide recognition, with his channel being one of the fastest-growing channels on the platform. Initially, he posted parody sketches and music videos. Despite his success, Dawson’s time at YouTube was not without controversy. In June 2020, YouTube indefinitely suspended monetisation on all three of Dawson’s channels due to violations of the platform’s terms of service.
How can businesses work with Instagram influencers to help promote their brand or products
With over 2 billion active users, Instagram gives businesses a unique opportunity to reach a large and engaged audience. One way to do this is by working with Instagram influencers. Influencers are users with a large following who are considered experts in their field. When they endorse a product or brand, their followers take notice. However, partnering with an influencer is not as simple as just handing them a product and asking them to post about it. To make the most out of an influencer partnership, businesses need to take the time to carefully consider their goals and objectives. What do you want to achieve by working with an influencer? Who is your target audience? And how can you make sure that the partnership aligns with your brand identity? Once you’ve answered these questions, you can start reaching out to influencers who might be a good fit for your campaign. By taking the time to plan and execute a strategic influencer partnership, businesses can harness the power of social media to reach new customers and boost sales.
Finding influencers to work with
Instagram influencers can come from all walks of life. When looking for Instagram influencers to collaborate with or feature in your marketing campaign, it’s important to evaluate each candidate relative to the niche their content is geared towards. While Instagram accounts with a high number of followers may seem like an obvious choice, you should also consider factors such as quality of content, engagement rate and overall relevance to your brand before making a decision. By evaluating Instagram influencers based on certain criteria, you’ll be able to identify which ones are most likely to resonate well with your target audience.
The best Instagram influencers understand their audience and know how to create compelling content that resonates with them. They also have a deep understanding of Instagram’s algorithms and know how to optimise posts to maximise engagement. When evaluating potential Instagram influencers for your marketing campaign, be sure to take these factors into consideration in order to identify the right Instagram influence that will drive the best results for your brand.
Ultimately, determining who the top Instagram influencers are is subjective and varies depending on each person’s niche. It can also be difficult to accurately measure an influencer’s impact and reach without tracking analytics over time, so it pays to do some research before making any decisions. With careful consideration and analysis of Instagram influencers, you can ensure that you’ll have the best chance of finding success with your campaigns.
How to work with influencers
Working with Instagram influencers can be tricky if you don’t know what you’re doing. Here’s a step-by-step guide to help you get started:
- Identify the right Instagram influencers: Do some research to find influencers relevant to your brand or product and have an engaged following. Look for authenticity and relevance in their content to see if they align with your brand’s message.
- Reach out: Once you have identified suitable Instagram influencers, reach out to them by sending them a direct message (DM) or email outlining what you would like from them, the value you can offer in exchange, and any other information they might need.
Take note that viewing an influencer as merely a marketing tool is a surefire way to fail. The best partnerships are built on genuine relationships. Get to know the person behind the account and ensure there’s mutual respect before moving forward.
- Set clear goals: Before launching a collaboration with Instagram influencers, decide what success looks like for your brand. Be clear about your goals and what you hope to achieve through the partnership. This will help you measure success and avoid any disagreements down the road.
- Monitor Performance: Once the Instagram influencer has started to promote your product or brand, it’s important to monitor the performance of their content to see how well it resonates with the audience. Use analytics tools or Instagram insights to track engagement levels and reach of their posts and adjust your strategy accordingly.
- Evaluate performance: After the Instagram influencer campaign has ended, use metrics such as engagement rate, follower growth, and website traffic to evaluate the performance of your Instagram influencers. This will help you decide whether or not it was a success and whether it is worth investing in similar campaigns in the future.
Working with Instagram Influencers can be a great way for businesses to reach potential customers and increase brand recognition. There are many influencers in the space that have varying levels of influence and specialisation. By finding the right partners for your objectives, you can ensure maximum effectiveness when collaborating with an influencer. With the right strategy in place, working with these top 25 Instagram Influencers will give your business plenty of opportunities. Your business can leverage the power of Influencer Marketing to increase brand awareness, drive conversions, and ultimately achieve success.
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