Social media presence has become an essential part of any restaurant’s success. With the increasing customer demand for online engagement, having a well-designed and active presence across multiple platforms can provide restaurants with invaluable customer insights, as well as new opportunities to reach a wider audience, build relationships with customers, advertise promotions and even generate leads.
In a survey conducted in October 2021 in the United Kingdom, 23 percent of Millennials and 22 percent of Gen Z reported being influenced by social media when purchasing groceries/food. They are 99% more likely to choose a restaurant based on social media & online reviews.
By investing in your social media presence, your restaurant can create meaningful connections with customers and drive more business. To maximise the impact of your social media efforts, here are the top 10 tips on how to boost your restaurant’s social media presence in the UK:
1. Have an optimised profile.
Ensure that all your contact information (website, phone number, etc.) is easily accessible on each post. This will make it easier for customers to find out more information about your restaurant and get in touch if they have any questions or concerns. Additionally, you should ensure that your social media profiles are up to date and include accurate information such as opening hours, menus, and pricing.
2. Keep your customers updated.
This includes menus and specials, as well as upcoming events. This not only helps create a loyal base of customers, but it also serves to bring attention to the business itself. Advertising themed nights, wine tastings, live music or happy hours that are held at the establishment helps spread word of mouth about the business and entices customers to come back for more.
3. Share photos and reels of your menu and the behind-the-scenes.
A picture is worth a thousand words, and by sharing photos of your delicious-looking menu items, you can tempt potential diners into visiting your restaurant. In addition to menu items, you can also share short video clips of your kitchen in action or behind-the-scenes footage of your team preparing food.
4. Create a strong relationship with your customers.
Restaurants that engage with their customers on social media typically see those clients spending up to 40% more. Actively engaging with customers on social media will create an ongoing two-way conversation between you and your customers that fosters long-term relationships.
5. Run contests and giveaways on social media.
There are a number of different ways restaurants can run contests and giveaways on social media. This can be a great way to increase engagement with customers, as well as to drive traffic to your restaurant. Some ideas for contests and giveaways include:
● Photo contests: Ask customers to post photos of their favourite dishes or of themselves at your restaurant using a campaign hashtag.
● Caption contests: Have customers post a funny caption for a photo of your restaurant or team.
● Guess the dish contest: Give customers a sneak peek of a new menu item and ask them to guess what it is.
6. Leverage user-generated content (UGC).
Generate interest in your restaurant by using user-generated content (UGC). This is content created by customers or fans of your restaurant and can be anything from customer testimonials to photos or videos of people enjoying their meals at your establishment.
7. Respond to customer comments and complaints promptly.
More than 71% of customers affirm that they are more likely to recommend a restaurant that quickly responds to their inquiries on social media. So, respond quickly to inquiries or address customer issues. This creates an overall positive customer experience that encourages loyalty and generates repeat business.
8. Use influencers and food bloggers to help promote your restaurant.
Influencers and food bloggers can be great ways to promote your restaurant. They have the power to reach millions of people through their posts, stories, and videos. By tapping into their networks, you can get more eyes on your product or service quickly and easily. Plus, influencers and food bloggers often have an established reputation for quality content, so customers will trust that your restaurant is worth checking out. A well-crafted collaboration between you and an influencer or food blogger could open up new opportunities for exposure that may not have been available before.
9. Utilise hashtags and geotag.
Hashtags and geotags are great ways to reach potential customers who may not already be familiar with your business. By utilising hashtags and geotags relevant to your industry, you can easily draw the attention of people who would otherwise remain unaware of what you have to offer. Using this method is a cost-effective way to maximise opportunities for reach, resulting in an increase in organic engagement and potentially more conversions. Ultimately, it’s important that any hashtags and geotag locations used are appropriate for the product or service being advertised so that the right audience is targeted.
10. Take advantage of social media features.
Most social media platforms offer a variety of features that can be used to promote restaurants effectively. For example, Facebook offers powerful targeting tools that allow restaurants to laser-focus their advertising efforts on specific demographics such as age or location. Additionally, Instagram allows restaurants to include multiple photos and videos in a single post, making it a great platform for showcasing dishes or behind-the-scenes footage.
In conclusion, investing in a social media presence is a must. Social media platforms like Instagram, Facebook, and Twitter provide you with the opportunity to engage with potential customers and build relationships that extend beyond your physical location. With just minimal effort and investment, you can quickly reach thousands of people interested in what your restaurant offers, create meaningful connections with customers and drive more business for your restaurant.
Other Social Media Marketing Resources
Would you like a FREE social media audit? Let’s schedule a call: https://calendly.com/metricconnect
How to Foolproof Your Facebook Advertising Strategy: https://metricconnect.co.uk/how-to-foolproof-your-facebook-advertising-strategy/
How to Leverage Short-Form Video Marketing for Leads and Sales: https://metricconnect.co.uk/how-to-leverage-short-form-video-marketing-for-leads-and-sales/