Twitter Experiments with New Option to Get Notifications on Tweet Activity

Andrea Conway, a Twitter designer, has shared a mock-up of a new notification method that would allow users to receive notifications for action on any tweet.

In a tweet on 21st March, Conway wrote:

“thinking about how to enable more conversation-specific notifications (ie. being alerted when there are new replies to a tweet even if you’re not the author). wdyt?? ps. huge thanks to @gregstwiterr for the idea”

The update allows users to pick ‘Notify me’ from the three dots menu on any tweet. Then they will be able to receive alerts for any new answers or quote tweets, allowing them to remain on top of the ongoing discussion around specific themes and remarks, as well as how they change over time.

This can be useful for tweets from famous people or for comments on current events. For businesses, it might be a helpful tool to keep track of mentions and observe how people are responding to criticism or support of your business. Or, perhaps there is a certain niche group that you want to follow.

As a social media marketing agency in Market Harborough, we know this will be an exciting update for businesses. They will love how they can customise their notifications because marketers should always be updated on their customers’ (or potential customers’) opinions.

Know more about how Twitter itself and the update can help businesses.

Twitter as a reliable marketing tool

According to the Jack Shepherd:

“Research from Content Marketing Institute shows that 82% of B2B (business to business) companies are using Twitter. Many businesses turn to the platform to share their latest content, promote offerings, and connect with their target audience. If you’re a business owner, there’s a good chance your competition is already there and nurturing those relationships.”

Businesses should avoid making the mistake of assuming that Twitter users only follow their family and close friends. 79% of customers follow brands to get the most recent information. The truth is that a lot of businesses offer interesting and educational material, and their followers love to support them by connecting with them.

It should come as no surprise that Twitter is allegedly the top medium for brand contact, given that it makes it simple to communicate with people in real time. Many businesses are dedicated to sending quick and to-the-point tweets in response to their online community. Some companies even have separate Twitter accounts only for answering customer service questions.

How Twitter drives return on investment (ROI)

Compared to other social media channels, Twitter generates a 40% higher ROI.

Business owners constantly want to obtain more value for their money in business. Of course, they want to see a return on their investment if they are going to put time and effort into anything. According to Twitter, its platform generates a 40% higher ROI than the other social platforms currently accessible.

Twitter wants marketers to pay attention to its platform if they are about to launch a new product. According to their research, when businesses introduce new items on the platform, they have a 2.3x greater chance of meeting their Key Performance Indicators (KPIs).

Growing a business through Twitter

Here’s what Forbes council member Rebecca Kowalewicz shared:

A social media best practice is to make the most of the marketers’ efforts by selecting platforms where their target market hangs out. They should start by getting to know their target market or present clients.

Twitter is popular with certain people more than others, just like Pinterest, Instagram, and TikTok. Businesses should cross-reference Twitter’s user base with their intended audience before they begin their Twitter marketing activities.

tweet notification

Additionally, they may enhance their Twitter profile by including a link to their business’s website, writing a thorough bio, and uploading a crisp brand logo as their profile image.

To ensure that customers can quickly locate them on their preferred social media channel, they must maintain brand consistency across all of their social media platforms.

“A well-strategised and thought-out Twitter effort can help drive new business, regardless of whether you’re a brick-and-mortar or an e-commerce retailer. But just as you would for any other digital platform or even with traditional media, plan and test your content and adjust as needed,” Kowalewicz said.

Conclusion

Twitter itself gives a lot of benefits to businesses. Its possible update can also help marketers to stay updated regarding a particular tweet, like something that discusses a new product. We are a social media marketing agency in Market Harborough, and we know how the fast replies of an admin impress customers. With the possible update on Twitter notifications, businesses can gain loyalty, discoverability, and engagements, not to mention conversions.

Generally, although most individuals might not use it frequently, it is a potentially useful feature. It is an approach to monitor pertinent Twitter discussions and stay abreast of user feedback.