If a Twitter user is not a Blue subscriber, in order for them to be able to utilise two-factor authentication, they need to either download an authenticator app or purchase a security key. This implies that the method of authentication that is used the most frequently in order to keep your account secure from being hacked will now only be available to those who are ready to pay Twitter £8.40 per month (or £7 plus VAT), for the privilege.
“While historically a popular form of 2FA, unfortunately we have seen phone-number based 2FA be used – and abused – by bad actors. So starting today, we will no longer allow accounts to enroll in the text message/SMS method of 2FA unless they are Twitter Blue subscribers. The availability of text message 2FA for Twitter Blue may vary by country and carrier.”
Yet, there are critics who are beginning to question Twitter’s statement and are guessing that the company’s true objective is to include SMS two-factor authentication (2FA) as one of the features that it provides for customers who subscribe to its service.
It may be Twitter’s way to believe that these people are real people who can pay; however, everyone who signs up for Twitter Blue won’t truly have their identities validated by Twitter. It seems they don’t do that. Any account that can afford Twitter Blue can just pay for it.
The majority of users who have two-factor authentication activated on the website may need to adjust how they log in moving forward.
Twitter also said:
“Non-Twitter Blue subscribers that are already enrolled will have 30 days to disable this method and enroll in another. After 20 March 2023, we will no longer permit non-Twitter Blue subscribers to use text messages as a 2FA method. At that time, accounts with text message 2FA still enabled will have it disabled.”
Other ways to secure your account
As mentioned, if they are not willing to pay for the Blue subscription, they can also use authenticator apps. These authenticator applications produce one-time passwords that are only valid for a certain amount of time before they become invalid. The codes that expire after a certain amount of time can be used as passwords to log back into your accounts. Some apps can also function without an active internet connection, showing you the codes directly within the app rather than sending them to your phone as a text message. These may be safer in many instances than two-factor authentication through SMS, which leaves you susceptible in the event that a hacker obtains access to your text messages.
People can also use security keys. You may purchase physical security keys, which is an option that is regarded as an even more secure way. You have the option of wirelessly or physically connecting security keys to your desktop or laptop computer. After that, your identification will be checked, and you will be authorised access to the account. While shopping for security keys, it’s important to check that they’ll work with your primary device and the intended service.
How businesses can take advantage of the update
This update has the potential to increase the number of Twitter Blue subscribers, especially among smaller firms. Positively, this may earn the respect of the market. It’s common knowledge that blue-checked accounts are the real deal; thus, everyone trusts them.
Vista Social says:
“Twitter Blue is worth it if you want to access the prestigious checkmarks, skyrocket your brand awareness, and receive 50% fewer ads. There are benefits to getting Twitter Blue outside of the checkmarks, such as being able to edit tweets, access reader mode, and upload 1080p videos. Plus, you can get early access to new features with Twitter Blue Labs—which is perfect for marketers, early adopters, and tech reporters.”
It is possible that you will receive greater engagement on the app if you have a Twitter Blue membership. The reason is Twitter Blue users will have their tweets prioritised.
Those who subscribe to Twitter’s Blue plan might see a delay in the process of acquiring the checkmark as a result of the newly implemented verification procedures. This is due to the fact that Twitter wants to check the account data in order to guarantee that it satisfies its standards.
Overall, as an agency who specialises in social media marketing in Leicestershire, we somehow see the potential of small businesses gaining more engagements on Twitter once they have the blue checkmark.
- Elon Musk, who runs Twitter, has implemented a new policy that restricts access to SMS two-factor authentication to paying customers of Twitter Blue exclusively; hence, free users will no longer be able to use this feature.
- Many critics question Twitter’s motives for this update.
- It’s possible that the two-factor authentication through SMS becoming an exclusive feature is beneficial, given that we now have access to more secure options.
- Businesses can take advantage of Twitter Blue as it can gain their market’s trust and engagement.
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