What businesses need to do on TikTok and Reels

06th January 2022

What businesses need to do on TikTok and Reels


Short-form videos are the next big thing (or are the most significant thing today)! We’re seeing more
people join and create TikTok videos and Instagram Reels – even YouTube Shorts are
taking the digital world by storm. Businesses are adapting to this, and the early adopters are
reaping the rewards. However, not every business sees the results they expect with this form of
content. We’ve rounded up those mistakes in this article to give an overview of what
businesses need to do on TikTok and Reels and the things you should avoid when making your videos.


1. Not Joining TikTok and Reels

This is obvious, but surprisingly, many companies are still not on the bandwagon. TikTok is a
relatively new social media platform, and many people are still on the fence about it. Believe us
when we say it is the biggest thing on social media today and for the foreseeable future.
The organic reach is also off the charts compared to other forms of content on Instagram and

2. Not Watching Other Videos

The second most frequent mistake small business owners and creators make on TikTok and Reels
is creating an account but never logging in and scrolling through the videos! Not only
is it entertaining to watch TikTok videos and Reels regularly, but there are a few significant
advantages to being active on the platform. By watching videos and engaging with the content
you enjoy, TikTok learns about your preferences and populates your ‘For You Page’ with TikTok
videos they believe you’ll enjoy. Additionally, regularly watching TikTok and Reels videos will
help you stay current on all of the fun trends!

3. Not Creating Videos

This is a no-brainer. You need to make videos! The account is useless without them. Short-form
videos are the future, and there are a plethora of reasons for your small business to create
video content for sharing on all social media platforms, not just TikTok. The best thing about
short-form videos is you don’t have to make production-quality videos. Videos that give a
homemade vibe typically do better than those that are produced in a studio.

4. Not Using Trending Audio

It is a mistake for small businesses (and everyone else!) to refrain from using TikTok’s and Reel’s
trending songs. If you’re unfamiliar with TikTok and Instagram Reels, you’ll quickly discover that
music plays a critical role in the app experience. Songs become popular, and using popular songs
will help increase the reach of your TikTok videos and Instagram Reels and increase your small business’s
chances of being featured on the FYP sooner. Remember, the sound is half the picture. It helps you retain
viewers’ attention and enables you to be in the good graces of the algorithm.

5. Not Posting Enough

Another very common mistake made by brands of all sizes on TikTok and Instagram is not posting
frequently enough. TikTok is a fast-paced platform where things can go viral quickly, so it’s critical to
post frequently. Posting once or twice a week is clearly insufficient – you never know which videos
will ‘go viral’ on TikTok, so it’s actually best to post as many videos as possible to maximize your
chances of being seen. We’d even recommend posting 1-2 videos per DAY on TikTok if you’re
able to keep up with content creation.

Also, if you are looking to get started or enhance your current videos, have a read here on short-form videos:

Short Form Video | How To Dominate Video Marketing 2021

Want to know more about what businesses need to do to grow through TikTok and Reels?
More tips on our Instagram account:
How to get more views on Instagram Reels: