What businesses need to do on TikTok and Reels
Short-form videos are the next big thing (or is the biggest thing today)! We’re seeing more
people join and create TikTok videos and Instagram Reels – even YouTube Shorts are taking the
digital world by storm. Businesses are starting to adapt to this and the early adopters are
reaping the rewards. However, not every business is seeing the results they’re expecting with
this form of content. We’ve rounded up those mistakes in this article to give you an overview of
the things you should avoid when making your videos.
1. Not Joining TikTok and Reels
This is obvious but surprisingly, a lot of companies are still not on the bandwagon. TikTok is a
relatively new social media platform and a lot of people are still on the fence about it. Believe us
when we say that it is the biggest thing on social media today and for the foreseeable future.
The organic reach is also off the charts compared to other forms of content on Instagram and
2. Not Watching Other Videos
The second most frequent mistake we see small business owners and creators make on TikTok
and Reels is creating an account but never logging in and scrolling through the videos! Not only
is it entertaining to watch TikTok videos on a regular basis, but there are a few significant
advantages to being active on the platform. By watching videos and engaging with the content
you enjoy, TikTok learns about your preferences and populates your ‘For You Page’ with TikTok
videos they believe you’ll enjoy. Additionally, regularly watching TikTok videos will help you stay
current on all of the fun TikTok trends!
3. Not Creating Videos
This is a no-brainer. You need to make videos! The account is useless without them. Short-form
videos are the future, and there are a plethora of reasons for your small business to create
video content for sharing on all social media platforms, not just TikTok. The best thing about
short-form videos is you don’t have to make production-quality videos. Videos that give a
homemade vibe typically do better than those that are produced in a studio.
4. Not Using Trending Audio
It is a mistake for small businesses (and everyone else!) to refrain from using TikTok’s trending
songs. If you’re unfamiliar with TikTok, you’ll quickly discover that music plays a critical role in
the TikTok experience. Songs become popular, and using popular songs will help increase the
reach of your TikTok videos and increase your small business’s chances of being featured on
the FYP sooner. Remember, the sound is half the picture. It helps you retain attention from viewers
and also helps you be in the good graces of the algorithm.
5. Not Posting Enough
A very common mistake made by brands of all sizes on TikTok is not posting frequently enough.
TikTok is a fast-paced platform where things can go viral quickly, which is why it’s critical to post
frequently. Posting once or twice a week is clearly insufficient – you never know which videos
will ‘go viral’ on TikTok, so it’s actually best to post as many videos as possible to maximize your
chances of being seen. We’d even recommend posting 1-2 videos per DAY on TikTok if you’re
able to keep up with content creation.
If you are looking to get started or enhance your current videos, have a read here on short-form videos: