Why Your Business Needs to Capitalise on Short-Form Video Marketing

26th August 2022

It’s no secret that short-form video is changing the way we consume content. Since the rise of TikTok, people are spending more and more time watching videos on their phones. The format is becoming a standard in content creation and consumption that other social media platforms had to ride with the video trend.

The average user’s attention span is dropping like a rock, and people don’t have time to read long-form content anymore, so they need to be able to consume it quickly. Short-form content is easily digestible and can be viewed in one sitting without the audience losing their attention.




Short-form videos are relatively affordable to produce, as they can be created using a smartphone. It doesn’t require expensive equipment and software. If you’re starting, this is a great way to get your feet wet without spending too much money upfront.


Builds Trust and Credibility


When you talk about yourself or your products in short-form videos, you have an opportunity to humanise your brand by showing off a real person behind the company name on a website and social media channels. People want to do business with people they know, not faceless organisations they don’t know anything about. Short videos provide that opportunity for connection between you and potential customers.


Increase Traffic 


Short-form video marketing has been proven to increase website traffic and boost social media engagement because they are quick, easy to digest, and can be watched anywhere. A study by Wyzowl found that 86% of marketing professionals use video as part of their content marketing strategy because it helps build brand awareness and provides valuable information to prospects who may not be ready to buy yet.

Boost Conversion Rates


Consumers are often more likely to convert if they can see what they’re buying before they buy it—and short-form videos give you that opportunity. Also, people tend to engage more with short-form videos because they don’t get bored and click away before finishing them. This means they’ll be more likely to share your video, bringing in more customers to your platform.


Proven Return on Investment


Short-form videos are the most efficient way to grow your online presence. They are easy to create, cheap to make, and can be used for various purposes, such as lead generation, branding, website traffic, and sales.

There is no doubt that the results of short-form videos are massive, with little to no money needed. A successful video can indeed generate millions of views and thousands of followers in a few weeks.




As a business owner, you’re always looking for new ways to reach and engage your target audience. And in today’s digital world, one of the best ways to do that is through short-form video marketing.

If you’re not already using short-form video marketing to promote your business, you’re missing out on a huge opportunity.

Short-form videos are highly engaging and shareable, making them ideal for spreading the word about your brand. They’re also relatively quick and easy to produce, which means you can produce a lot of content without breaking the bank.

So what are you waiting for? Get started with short-form video marketing today and see the benefits for yourself!


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